IN Property Agents
Industry
Property Management
Location
Sydney Eastern Suburbs
Services
Website Strategy • Brand Direction • Content Strategy • Growth Framework
From Property Website To Connected Brand Experience
IN Property Agents had built a strong reputation across Sydney's Eastern Suburbs through exceptional property management, trusted relationships, and local knowledge.
The project began with a website redesign, focused on creating a clearer online experience that better reflected the business behind the brand.
As the project evolved, it became clear the opportunity extended beyond the website itself. Together, we refined the positioning, messaging, visual direction, content strategy, and marketing and communication frameworks to create a more connected brand experience.
The result not only supports enquiries and visibility, but also provides a stronger foundation for marketing, client relationships, and future growth.
What We Delivered.
The project evolved beyond a website redesign, bringing together strategy, branding, content, communication, and long-term growth planning.
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We redesigned and rebuilt the website to create a more considered experience for both existing and prospective clients.
This included:
Website strategy and information architecture
User experience and navigation planning
Content structure and hierarchy
Website copywriting and content refinement
Image selection and visual direction
Mobile optimisation
SEO foundations and metadata
Lead generation pathways
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Working closely with the client, we refined the broader brand direction and messaging framework.
This included:
Brand positioning
Key messaging pillars
Tone of voice development
Tagline development
Visual identity refinement
Typography recommendations
Colour palette development
Brand experience guidelines
Content and communication direction
The result was a clearer and more consistent brand platform built around:
Eastern Suburbs Homes • Coastal Living • Real Connections
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To support long-term visibility, owner engagement and sustainable growth, we developed a connected content, communication and relationship-led growth framework aligned with the broader brand direction.
This included:
Local Living content strategy
Neighbourhood Guide framework
Owner's Guide framework
Relationship-led growth framework
Social media strategy and content pillars
Monthly content planning
Newsletter structure
Sponsored content recommendations
Postcard campaign recommendations
The framework was designed to make ongoing marketing simpler while strengthening visibility, trust, referrals and long-term brand recognition.
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To support consistency across channels, we developed a suite of reusable templates and visual guidelines covering:
Social media content
Local Living articles
Sponsored campaigns
Postcard promotions
Email communications
Brand collateral
This created a consistent visual framework that can be applied across future marketing and communication activity.
“Working with Lemi was a fantastic experience from start to finish.
What began as a website project quickly evolved into something much bigger. Gloria took the time to understand our business, how we work and what makes IN Property Agents different, then helped translate that into a clear brand, content and growth strategy.
The process was thoughtful, collaborative and well organised, and the end result feels like a true reflection of who we are and how we work.
We couldn't be happier with the outcome and would highly recommend Lemi to any business looking for a more considered approach to their website and online presence.”
— Irene & Nada, IN Property Agents
Start here — we’ll guide you through it.
We’ll ask a few simple questions about your business and where you want to take it — then guide you toward the right setup, clearly and without overcomplicating things.
No pressure. No confusion. Just a clear next step.